Growing Property Management Firms Are Facing a Bookkeeping Crisis
As firms grow, the need for experienced financial leadership rises—along with the cost. Salary benchmarks put senior expertise out of reach for many growing companies, forcing them to choose between affordability and accuracy.
Get clarity on where your books stand, what’s holding you back, and how to move forward.
The Real Estate Bookkeeping Crisis
Quality Crisis
Inconsistent accounting leads to unreliable books, slow closes, and poor investor confidence for small and mid-level PM companies:
- Unreliable Financials that erode investor confidence
- Missed Deadlines
- Late and duplicate payments to vendors
- Operational Friction - Additional Oversight Required
- Inefficient use of Technology
- Poor Cash Management
Affordability Gap
Most small-to-midsize companies can't afford the internal leadership they need for quality financial management.
- Controller: $185,000
- Accounting Manager: $113,000
- Experienced Property Accountant: $80,500
- Entry Level Staff Accountant: $62,000
- Payables: $50,500
(Source: Robert Half 2026 Salary Guide)
Most companies can't afford the internal leadership they need for quality financial management.
VA Implementation Failures
Firms lack defined systems and training protocols, resulting in frustration and high turnover rates:
- Language and time zone barriers
- Inability to attract top talent familiar with US market
- Lack of clear SOPs
- No in-house accounting oversight to train and develop overseas staff
- Lengthy recruiting process
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